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BMW Triple Halo Showcase

The BMW EfficientDynamics exhibit combines original BMW components with virtual automobiles to highlight the innovation and quality of BMW. The stutter-free videos exceed FullHD standards, and a virtual trackball makes topic navigation child’s play.

The BMW EfficientDynamics exhibit made its debut at the Salon de l'automobile 2014 in Paris, and will soon be turning heads at the BMW World in Munich too.

Client

BMW

Partner

Yellow Design (Kommunicationdesign), metron eging / Technics and Design (Hardware)

Location

Paris

Year

2014

Project scope

Conceptionsupport, Softwaredesign, Screendesign