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Mercedes-AMG Interactive Showcase

Mercedes-AMG cars are automobile Gesamtkunstwerke made up of power, speed and elegance. Auto China 2014 – Asia’s largest auto show – featured not one, but two premieres: the Asian debut of the new S 63 AMG Coupé, and the latest Mercedes-AMG Info Terminal.

The madhat realtime3D solution ensured flexible multimedia content feeds, and presented the design, technology and sound of the exclusive AMG models in the sharpest possible images

Client

Mercedes-AMG

Commissioned by

Atelier Markgraph

Location

Auto China (Peking)

Year

2014

Project scope

Concept-Support, Software-Design, Interface-, Motion- and Sounddesign