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Volkswagen
Digital Vehicle Descriptor

At Volkswagen showrooms and trade fair booths, the cars are the heroes. Extra information is provided by Vehicle Descriptors – information steles with a built-in iPad. madhat developed the latest model in 2012/13 as a flexible, stable object that interprets Volkswagen’s formal language with style and confidence.

Client

Volkswagen

Commissioned by

metron GmbH

Partner

metron (showcase construction)

Location

Auto Show Detroit

Year

2012

Project Scope

industrial design