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Volkswagen Powersystems:
MIB Showcase

At Intermat 2012 (Paris), the trade fair for construction machinery, Volkswagen Powersystems presented its modular system for industrial motors (MIB).

Working with seven modules on three proven construction scales, clients can configure their own engines and optimize them for specific applications.

The client requested a long-distance eye-catcher for the booth that would show the benefits of this modular system at a glance.

madhat developed a veritable public attraction that meshed seamlessly with the VW design. Two projection levels around a solid acrylic cube provide an interactive demonstration of the different configurations and applications that the MIB offers.

Client

Volkswagen

Commissioned by

metron GmbH

Partner

metron (showcase construction)

Location

Intermat Paris

Year

2012

Project Scope

conception, technical planning, software development, interface- motion- and sound-design, operation and maintenance