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Mercedes-Benz
Interactive Spotlight Installation

Night time in a poorly lit parking lot. Suddenly, a helpful spotlight appears from nowhere to guide you safely to your car.

Jung von Matt/relations developed the idea of transferring the benefits of the Mercedes-Benz ILS (Intelligent Light System) to everyday situations by casting it as the active, intelligent light that’s always right where you need it. madhat handled the technical implementation: motion sensors, special tracking software and computer-steered spotlights helped turn a whimsical idea into reality.

The Interactive Spotlight Installation received several awards, including Best of Show / Grand Award Winner at the 2012 International GALAXY Awards.

Client

Daimler

Commissioned by

Jung von Matt/relations

Location

Frankfurt, Leipzig, Berlin, München, Hamburg, Köln

Year

2012

Project Scope

technical planning, software development, operation and maintenance

Awards

GALAXY Awards 2012 (Grand Award Winner)
european best event award 2012 (silver)