TRW Automotive, the global leader for automotive safety systems, was already using a life-sized acrylic model car to demonstrate some of its products. But for IAA 2011, the company wanted interactivity added to its existing model.
madhat rose to the challenge with a mobile touch screen that users could draw across the acrylic car like a telescope, using the attached handles.
As it moved, the screen provided X-ray views of the TRW safety systems below. Extra information ("augments") could be called up by tapping the screen (text, videos and free rotation 3D models).
MDC (showcase construction)
conception, technical planning, software development, interface- and motion-design, operation and maintenance