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Audi Future Exhibit

For the Audi presentation at IAA 2009, Mutabor Design and madhat created an interactive exhibit about the ‘Car of the Future’.

A pseudo-holographic projection that can be viewed from two sides sits in a dynamically shaped shell made of Corian, the “marble of the 21st century”. Motion graphics and written information seem to hover in space around a real acrylic model of an Audi.

Audi later re-used this exhibit several times by having its content adapted for different scenarios. After a touch screen was added, the exhibit was shown at the 2011 Geneva Motor Show, and the Audi museum mobile in Ingolstadt.

Client

Audi

Commissioned by

Mutabor Design

Location

IAA Frankfurt

Year

2009

Project Scope

conception support, technical planning, software development, interface- motion- and sound-design, operation and maintenance